It pains me even less to skip it altogether
"We sell a bucket of popcorn for about $6. Our cost in that $6 bucket of popcorn is about 15 cents or 20 cents. So if that cost doubles, it doesn't really hurt me that much."
David Ownby, chief financial officer of Regal Entertainment Group, the nation's largest theater circuit, recently at an investor presentation. Via the LA Times.