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April 19, 2004

When you look into the chicken

...the chicken also looks into you. From Boing Boing, this note about the Subservient Chicken:

I got a phone call from International Communications Research (ICR) for a survey yesterday. Buried among the questions about credit counseling services, political affiliation, and consumption of coffee, tobacco, and fast food products, I got this series of questions.

"Do you have an Internet connection? Have you ever visited the website subservientchicken.com? Would you visit it again?"

These were followed up by questions about the BK Tendercrisp Sandwich and their low-carb menu. Looks like they're looking to evaluate the potency of their stealth marketing campaign.

This is a surprise?

Posted by Brenden at April 19, 2004 9:42 AM


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